Just like baking a cake, building a website requires specific ingredients to make it delicious (ahem, I mean successful). In this article, I’ll share the 5 must-have ingredients that every website needs: a call to action, attractive aesthetics, good user experience, dynamic content, and SEO optimised copy.
Aesthetics: The Frosting
Just like the frosting, your website’s design is what catches the eye of your visitors. A visually appealing design can make or break your website’s success. The design should match your brand’s personality and be easy on the eyes. No one wants to visit a website that looks like it was designed in the 90s (unless, of course, you’re selling retro products).
User Experience: The Structure of the Cake
Looking good is only half the battle. A well functioning website is probably even more important. User experience (UX) of your website is like the structure of your cake. Is it easy to eat or does it fall apart into a big disappointing mess. In the context of your website It’s how easily your visitors can navigate and find what they’re looking for. A smooth and seamless UX can keep visitors on your website for longer and increase the likelihood of conversions. A bad UX makes it difficult for user to find what they are looking for or trying to accomplish and ends up being frustrating. Don’t make life difficult for your users– make it easy peasy, lemon squeezy.
Dynamic Content: The Fruit Filling
Just like the fruit filling in a cake, dynamic content is what gives your website life and keeps it fresh. A website that’s always changing and adding new content in form of blog posts or resources is more likely to keep visitors coming back for more. Whether it’s a blog, product updates, or events, make sure your website is always offering something new and exciting for your visitors to consume.
SEO Optimised Copy: High Quality Ingredients
SEO optimisation is like using only the most exquisite ingredients (look, I can only stretch this analogy so far). In a nutshell, well written copy that is SEO optimised is what helps your website rank higher in search engines and reach a wider audience. Without proper SEO optimisation, your website can be as beautiful and functional as you like, but no one is ever going to see it. Make sure your website’s on-page and off-page SEO is in tip-top shape so that your visitors can find you with ease.
Call to Action: The Most Critical Final Step
Building a website without a call to action is like putting all the effort into preparing your cake mixture and then forgetting to turn the oven on. Worse than useless! Sure, it’s got all the ingredients mixed together to make a delicious cake, but no one's eating it like that. A call to action is crucial for any website as it’s the driving force behind getting your visitors do what you need them to do, whether it’s making a purchase, signing up for a newsletter, or downloading an ebook. It's what lets you capitalise on all the other effort you've put into making your site convincing so make sure it's eye catching.
In conclusion, building a website is like baking a cake...sort of – it requires specific ingredients to make it a success. Don’t skimp on any of the key elements or you might as well not bother. Make sure your website has all of these ingredients and you’ll have a recipe for success. We'd also recommend to have a look at the amount of text that you have on your website once you have ticked off the above. Now, if you’ll excuse me, I’m off to find something to eat!
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